Grand Stands is an ergonomic workstation design company that creates custom workspace pieces including keyboard and monitor supports, accessories, and is especially skilled in sit-stand workstations. They wanted us to do a complete rebrand to redesign their logo and other visual materials. Grand Stands also needed us to create an entirely new website. The site needed to focus on their sit-stand product line and capture the flexibility and utility of these products. Additionally, the website needed to be easily managed and editable by their staff.
Shoe Shine Design worked with Grand Stands leaders to understand their needs, what they were hoping to achieve with the new brand identity and website, and how they wanted to set themselves apart from competition. We discussed key objectives, brand personality, target audience, and design elements they liked. We drafted ideas, walked through the creation process, and even helped them with business consulting. In our expertise, we have insight into streamlining product lines, marketing products more effectively, and using a simpler, leaner structure to accomplish business objectives.
Mood and Colors
The new logo pays tribute to the feel of the former logo, but is updated, cleaner, and shows the versatility of the sit-stand products that Grand Stands features. The new color scheme is similarly updated, though there is a clear evolution from the old design to the new branding. We also created custom drawings and icons for the website.
The new site includes crisp digital collateral for the individual products and customizing information. We built and tested the site from the search functionality to responsive layouts for all product pages.
In the end, the final product is a new and modern brand with a user-friendly website and a superb digital representation of a respected company.